Grace Tu is a fashion and culture writer and marketing communications professional based in New York City. She has a Master of Arts in Fashion Communication: Fashion Journalism from Central Saint Martins.

Born and raised in Shanghai and educated across the U.S. and U.K., Grace has always been drawn to the way fashion, media, language, and identity move across cultures. Her work explores the stories behind aesthetics: how people dress, communicate, form taste, build communities, and connect with brands in an increasingly digital world.

Her experience spans editorial writing, social media strategy, influencer/KOL partnerships, digital marketing, campaign planning, and brand communications. She has written for fashion and culture publications, coordinated creator campaigns, and worked on brand content across Instagram, TikTok/Douyin, and Rednote/Xiaohongshu.

She is interested in opportunities that bring together storytelling, visual culture, social media, and cross-cultural brand building.